IRO

IRO

Parisian label Iro, launched in 2004 by brothers Laurent & Arik Bitton, is sexy, playful and typically french.  A edgy combination of street style combined with Parisian chic, the casual wear line is defined by its innovative campaigns and styling.  With stores worldwide including New York, Los Angeles and in the Marais, St Germain, Iro is the epitome of Parisian cool.