Style by Love

Introducing: Sass & Bide

Posted on Apr 08, 2014

With the arrival of their highly anticipated Kicky Saints Collection, we welcome one of Australia’s most loved designer fashion labels.

A match made in heaven from the first stitch. Sarah Jane-Clarke a former accountant and Heidi Middleton an advertising art director flew onto the fashion in the 90’s with a denim collection that would set forth their journey from East Village to Fashion Week Catwalks worldwide.

A label spawned from a strong friendship, Heidi and Sarah bonded over a shared dream to make it on the international fashion scene.  Jetting off to the UK in 1999, the pair began selling customised three-quarter jeans in London’s famous Portobello Markets.

There is a strong,crisp, artistic freedom that is present in the Australian label from the way the campaigns are virtually displayed down to the last embellished detail and contrasting print.  Sass and Bide are inspired by the free-spirited confidence and contradiction the label was built on.  They describe themselves as dedicated to the strong, the obscure and the beautiful.  From this comes Collections that stun the runway every year...in the best sense of the word.


With a New Flagship store that has just opened in NYC, Sass & Bide is getting stronger and reaching more parts of the world every minute.  The label plans to keep growing under the creative direction of the two original designers.


Our first delivery of the Sass & Bide Kicky Saints Collection is available online now. Keep an eye out for new Sass & Bide styles arriving weekly.

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