Style by Love

Preen SS13

Posted on Nov 13, 2012

It’s a crisp bright Sunday morning in London, arriving at the Darwin Centre. The modern architectural setting housed within the Natural History Museum provides the perfect backdrop to the highly anticipated return of renowned label Preen. Outside the crowd gathers and well known streetstyle photographer Tommy Ton snaps away capturing the fashion elite.




Inside two long rows of seating run down the side of this impressive space against a floor to ceiling wall of glass windows. The show begins and models enter down clean white stairs onto the impressively long runway. Taking reference from the show notes, Preen Spring Summer 2013 has been inspired by Vincent Gallo’s cult film Buffalo 66 and the play of contrasts between masculine and feminine. The show is just that.  A mix of everything from organza to leather, sequins to reptilian prints, embellishment and foiled French lace, all working in perfect harmony together with that design signature Thea Bregazzi & Justin Thorton are known for.

The colour palette, predominantly navy and white, is a mix of soft sheers patched with classic Breton stripes, python and overblown rose prints. Fabrics and colours are blocked together with accents of bold mustard yellow as well as soft nudes. Silhouettes are clean and often asymmetric with an air of 90's minimalism. From bias cut dresses to wrap skirts with side splits in just the right place. Separates are sharp and softly tailored, classic white shirts with sheer inserts, oversized Kimono sleeves, simple shift shapes, everything is colour blocked or patched even down to the shoes.

Preen for this season reminds us of the growing importance of soft tailoring & texture. It's easy to wear whilst being individual and with an added edge. Take the plastic coated trousers and jacket, or layered fabrics of sequins and organza on skirts, every item a talking piece in its own right.


The overall collection is feminine and sophisticated; the girls willowy, pristine with dewy skin and tousled hair. Amongst them is model of the moment Cara Delevingne whose first look a bias cut organza printed dress is definitely one for our wish list. In fact any of the dresses will more than do, along with a classic white shirt, and lots of reptile & floral prints, they'll all be openly welcomed into our wardrobe this summer.