MIH Jeans


Chloe Lonsdale has denim in the genes. Her mother was a 1970s jean fit model, her father the owner of a denim emporium, and her godfather the founder of Made in Heaven, a 1970s denim brand worn by Jane Birkin and Farah Fawcett. Chloe reinvented the label as MIH jeans, and its natural vintage washes and beautifully wearable cuts have seen it become a trusted favourite of some of the world’s most stylish women.